Reflecting on Two Years in Philanthropy: The Power of Communication to Shift Narratives

As I approach my two-year anniversary in philanthropy, I've been reflecting on the critical role communicators play in shifting narratives that impact the unique populations we serve. In my current role, I have the privilege of working with programs that fund organizations supporting a diverse array of communities, from those affected by incarceration to small business entrepreneurs. While each program serves different groups, a common theme emerges—removing barriers that prevent these unique populations from accessing a better quality of life.

As a philanthropic communicator, I’ve come to understand my duty to ensure the stories of under-resourced and underrepresented individuals receive the attention they deserve. It's our job to shift narratives and attract the interest of funders and policymakers committed to making a difference.

I’ve often heard that communications work isn't "life or death." We’re not neurosurgeons, emergency room doctors, or paramedics. Yet, when I hear the stories of those impacted by incarceration and their struggles to find housing, employment, and transportation, I am reminded that our work is indeed crucial. When I learn that only a small fraction of children has access to affordable, quality youth sports programs, ultimately affecting their mental and physical health, I understand that lives are on the line. The populations we serve need us to think strategically about shifting narratives to inspire funders and legislators to support meaningful change.

It's easy for those of us in communications to lose sight of the importance of our roles. Our to-do lists grow longer by the hour, and our capacity and resources are often limited. The workload can blur our vision of the bigger picture. Aiming to satisfy funders and board members while shaping narratives is challenging and requires delicacy, especially in a time when people are sensitive to discussions about empowering disadvantaged communities.

To be an effective narrative shifter that drives change, we must be bold and radical in our approach. Communicators need to be comfortable with making others uncomfortable through storytelling. Our job is to amplify the voices of those who have been silenced, forgotten, and ignored. We work to provide marginalized groups with a platform to share their needs and dreams.

With the upcoming presidential election, the role of philanthropic communicators is more important than ever. During this critical period, we have a duty to uplift stories that inspire hope and encourage our audiences to embrace truth and substance. The next few months are crucial, requiring us to focus on sharing stories that will impact our future for generations to come.

I urge my fellow communicators to consider their role in shaping narratives. For those of you feeling tired and heavy under the weight of our position, I hope this reflection invigorates you to consider the role you play in philanthropy and our communities. There is work to do.

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