10+ years…
20+ brands…
Experience
Program Communications Officer
Community Foundation for Southeast Michigan | 9/2022
As the program communications officer at the Community Foundation for Southeast Michigan, Briana drives impactful storytelling and engagement. Through crafting compelling narratives and managing diverse channels, she amplifies the foundation's initiatives and impact of its grantee partners. By cultivating relationships with stakeholders and employing strategic messaging, Briana bolsters support for programs, ultimately enhancing community connectivity and awareness of the foundation's mission. Through this work, Briana shifts narratives surrounding social justice, economic mobility, youth wellness, small business ecosystems, and more.
Formerly served as the communications associate before being promoted in 2024.
Lambert & Co. | 3/2021 - 4/2022
As a marketing communications specialist, Briana developed tailored strategies for diverse sectors including automotive, healthcare, investor relations, community impact, and consumer packaged goods (CPG) brands. Leaning into her expertise, she enhanced the brand presence through impactful campaigns, compelling content, and media relations.
Marketing Communications Specialist
Methodist Children’s Home Society | 5/2019 - 2/2021
As a marketing officer, Briana led strategic initiatives to boost brand visibility and fundraising. Through targeted outreach, Briana fostered relationships with donors and stakeholders, driving increased support. Collaborating internally, Briana ensured consistent messaging and brand representation.
Marketing Officer
Education
Arizona State University | 2022
The curriculum blends theory and practical experience, enabling students to develop effective strategies incorporating analytics, search engine optimization, social media campaigns, and audience research.
M.S. Digital Audience Strategy
B.S. Public and Nonprofit Administration
Grand Valley State University | 2015
The Public and Nonprofit Administration program prepares students for careers in these sectors, focusing on skills in fundraising, financial management, human resources, strategic planning, and volunteer management. Students learn to serve the public ethically and efficiently.
Community Engagement
Board of Directors, communications Co-chair | 2018
As the Communications Chair on the Board of Directors for the Rhonda Walker Foundation, I led strategic communication efforts to elevate the organization's profile and mission. Through targeted messaging and media outreach, I effectively promoted the foundation's programs and initiatives, contributing to increased community engagement and support.
Rhonda Walker Foundation
Active Member
Through my involvement with Alpha Kappa Alpha sorority, I actively engaged in community service initiatives, demonstrating a commitment to social responsibility and civic engagement. Whether through organizing charity events, volunteering at local shelters, or mentoring youth, I contributed to positive change and community empowerment.